Heart Cheeks Trend | Know Your Meme


In March 2022, Korean TikTokers began posting videos where they draw two halves of a heart, one on their own cheek and one on a loved one’s cheek, then press their cheeks together to complete the heart. For example, on March 8th, TikToker @bree_2598 uploaded a video like this, gaining over 74,000 views in three months (shown below, left). On March 18th, TikToker @fujiiian posted a video like this, gaining over 18.5 million views in a similar span of time (shown below, right). It is unclear who started the trend.

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