On the 18th of June 2018, as recounted in an interview with French newspaper Ouest-France, Harald Lenud-Pilc and Gabriel Kaikati created a Facebook page called “Memes décentralisés pour provinciaux et francophones oubliés” (Decentralized Memes for Provincials and Forgotten French Speakers) in response to a growing trend of meme pages that found success making memes about life in Paris. The meme page rapidly gained a following, with 18,000 people following it within a month of its creation. Four years later, in 2022, the Facebook page had 162,775 followers.
In October of 2018, Memes Décentralisés launched Instagram and Twitter pages. In 2022, the Instagram page had over 368,000 followers. The Twitter account had over 215,000 followers.
Memes Décentralisés also runs a boutique selling merchandise, and organizing events across France to promote regional cultures.
The meme page was legally organized as a nonprofit association in July of 2019, run by Gabriel Kaitaki and André Da Silva. During the coronavirus pandemic in France, the meme page and the community around it created an online platform called commentaider.fr (“how to help” in English) in order to coordinate charitable giving to organizations supporting the houseless and other disadvantaged groups during the pandemic.
Post-pandemic, Memes Décentralisés has organized gatherings and meet-ups around France to celebrate regional cultures and cuisines. The admins of the page also run tournaments, notably on the Instagram account, that ask followers to rank foods, monuments, and Départements of France.